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Next-Best-Action Marketing

This course is for professionals who participate in the design and development of Pega Marketing solutions.

This course teaches business users how to build marketing programs with the Next-Best-Action Marketing solution. During the course you will build a simple one-off and a recurring marketing program for outbound marketing activities. In addition, you will learn to use the Intelligent Segmentation capability, which enables predictive analytics to be leveraged in the building of customer segments.

Prerequisites

  • None

What you'll learn

By the end of this course, you will be able to successfully:

  • Create a new program as well as the business issues, offers and treatments.
  • Create the building blocks of a marketing program like segments, offer and strategy.
  • Complete, run and review a marketing program.

Course Outline

  1. Orientation

    • Overview
    • Introduction to Next-Best-Action Marketing
    • Completing the Exercises
    • Downloading Exercise System
  2. N-B-A Marketing Overview

    • N-B-A Approach to Marketing
    • N-B-A Marketing Portal Overview
  3. Building a Simple One-Off Marketing Program

    • Briefing One-Off Program
    • Creating the Issue, Group, Offer and Program
    • Building the Checklist and Related Tasks
    • Building the Top Level and Target Segments
    • Building the Strategy for the One-Off Program
    • Building the Offer Flow for the One-Off Program
    • Creating the Treatments for the One-Off Program
    • Completing and Testing the Offer Flow
    • Building the Volume Constraints for the One-off Program
    • Completing the One-Off Program
    • Testing the One-Off Program
    • Running the One-Off Program
  4. Building a Recurring Marketing Program

    • Briefing Recurring Program
    • Reviewing the Artifacts for Recurring Program
    • Building an SMS Offer for the Recurring Program
    • Building the Strategy for the Recurring Program
    • Defining and Implementing the Contact Policy
    • Testing the Recurring Program
    • Running the Recurring Program and Reviewing Reports
    • Stopping an Offer
  5. Intelligent Segmentation

    • Introducing Intelligent Segments
    • Creating a Sample
    • Creating a Static Analysis project
    • Creating a Modeled Analysis project
    • Running an Analysis project
    • Creating Intelligent Segments
  6. Event Based Marketing

    • Building an event based Marketing Program

Choose Your Format

Need help choosing the best format? Learn More.

  • Skill Level

    Intermediate

  • Duration

    4 days

  • Platform Version

    6.3

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