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Predicting customer behavior using real-time data

This course is for business users who are responsible for developing Next-Best-Action decision strategies.

You want to predict customer behavior, but you have no historical behavioral data on which to base your predictions. Without historical data, traditional predictive modeling won't work. Fortunately Pega offers Adaptive Decision Manager, which builds predictive models on-the fly using real-time customer behavior data. Learn how adaptive modeling works in this Advanced course.


  • None

What you'll learn

By the end of this course, you will be able to successfully:

  • Explain what are the Adaptive Models and how do they fit into Decisioning landscape.
  • Implement adaptive models in decisioning strategies.
  • Understand the functions available on the Adaptive Model Management landing page .
  • Understand adaptive model reporting capabilities.

Course Outline

  1. Orientation

    • Course Overview
    • Completing the Exercises
    • Downloading the exercise system
  2. Predicting customer behavior using real-time data

    • Adaptive Models in Action
    • Adaptive Model Management
    • Adaptive Models Reporting
    • Practicing What You Learned

Choose Your Format

Need help choosing the best format? Learn More.

  • Skill Level


  • Duration

    2 hours

  • Platform Version


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