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Creating an Omni-Channel Marketing Offer

This course is for professionals who participate in the design and development of Pega Marketing solutions.

Omni-channel marketing means engaging with customers in a consistent and relevant way across any channel or touch point at any time. In this Advanced course, learn the basics of omni-channel marketing and how it is implemented in Pega Marketing. Gain hands-on experience designing a Marketing Offer that enables Next-Best-Action in an omni-channel environment. Explore the APIs available in Pega Marketing that allow external applications to influence the Offer journey.

Prerequisites

  • None

What you'll learn

By the end of this course, you will be able to successfully:

  • Describe the basic concepts of omni-channel marketing.
  • Design an Offer that spans inbound and outbound channels.
  • List the APIs available in Pega Marketing to manage the offer journey.

Course Outline

  1. Orientation

    • Course Overview
    • Completing the Exercises
    • Downloading the exercise system
  2. Creating an Omni-Channel Marketing Offer

    • Creating an Omni-Channel Marketing Offer
    • Practicing What You Learned

Choose Your Format

Need help choosing the best format? Learn More.

  • Skill Level

    Advanced

  • Duration

    2 hours

  • Platform Version

    7.1.7

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