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Marketing Driven by Real-time Events

This course is for professionals who participate in the design and development of Pega Marketing solutions.

True customer-centricity means always being there, at any moment, with a relevant offer or message. Event-driven marketing enables businesses to detect and immediately respond to real-time marketing opportunities triggered by events that occur in a customer's life. Learn the basics of event-driven marketing and get hands-on experience building and implementing Next-Best-Action marketing programs and strategies that are triggered by real-time events.


What you'll learn

By the end of this course, you will be able to successfully:

  • Explain event driven marketing and its implementation in Pega Marketing.
  • Create and Run an event triggered campaign.
  • Extend the Event payload with additional properties.
  • Explain the purpose of the fallback strategy.

Course Outline

  1. Orientation

    • Course Overview
    • Completing the Exercises
    • Downloading the exercise system
  2. Marketing Driven by Real-time Events

    • Introducing Real-time Events
    • Creating a Real-time Event
    • Associating an Event with a Marketing Program
    • Using Real-time Event data in a Strategy
    • Running an Event triggered Program
    • Extending the Event Payload
    • Practicing What You Learned

Choose Your Format

Need help choosing the best format? Learn More.

  • Skill Level


  • Duration

    2 hours

  • Platform Version


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