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Designing an offer for email customer engagement

This course is for professionals who participate in the design and development of Pega Marketing solutions.

A campaign wouldn't be a campaign without an offer to make to the customer. In Next-Best-Action, an offer is a construct in which the steps involved in making an offer are defined. Learn what's involved in each of the steps and how to define them to achieve the desired result in this Essentials course. Gain hands-on experience designing and delivering an offer to a customer as well as capturing their response.


  • None

What you'll learn

By the end of this course, you will be able to successfully:

  • Create an offer for an outbound email campaign.
  • Configure offer flow to send an email, handle response and update interaction history.
  • Define and test an email treatment and offer flow steps.

Course Outline

  1. Orientation

    • Course Overview
    • Completing the Exercises
    • Downloading the exercise system
  2. Designing an offer for email customer engagement

    • Designing an Offer for an Email Campaign
    • Practicing What You Learned

Choose Your Format

Need help choosing the best format? Learn More.

  • Skill Level


  • Duration

    2 hours

  • Platform Version


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