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Introduction to Pega Marketing

This course is for users who would like to understand the core concepts of Pega Marketing but will not run marketing programs.

Omni-channel, unified inbound and outbound, Next-Best-Action. Curious what it's all about? In this Introductory course, we will examine why and how Pega Marketing is changing the way businesses think about and do marketing.


  • None

What you'll learn

By the end of this course, you will be able to successfully:

  • List all the components of a marketing program.
  • Configure and run a marketing program.

Course Outline

  1. Orientation

    • Course Overview
    • Completing the Exercises
    • Downloading Exercise System
  2. Pega Marketing

    • What is Pega Marketing?
    • Practicing What You Learned

Choose Your Format

Need help choosing the best format? Learn More.

  • Skill Level


  • Duration

    2 hours

  • Platform Version


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