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Marketing with traditional outbound campaigns

This course is for professionals who participate in the design and development of Pega Marketing solutions.

In addition to multi-channel Next-Best-Action, Pega Marketing enables the creation of simple outbound campaigns in which a message can be sent to a target audience over a single outbound channel. Learn to quickly create an outbound campaign using Pega's visual campaign-building tool in this Essentials course. Gain hands-on experience configuring the key elements and running the campaign as well as defining KPIs and monitoring its performance.

Prerequisites

  • None

What you'll learn

By the end of this course, you will be able to successfully:

  • Create, configure and run an outbound campaign.
  • Define and monitor campaign goals.

Course Outline

  1. Orientation

    • Course Overview
    • Completing the Exercises
    • Downloading the exercise system
  2. Marketing with traditional outbound campaigns

    • Marketing with Outbound Campaigns
    • Practicing What You Learned

Choose Your Format

Need help choosing the best format? Learn More.

  • Skill Level

    Intermediate

  • Duration

    2 hours

  • Platform Version

    7.1.9

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