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Simulating Campaign Results

This course is for professionals who participate in the design and development of Pega Marketing solutions.

Simulate an actual run of your Next-Best-Action-driven campaign and analyze every aspect of its execution with Pega Marketing's campaign testing features. Explore the two types of testing available for multi-channel campaigns in this Essentials course. Gain hands-on experience configuring and running both Program Distribution and Program-Run tests and generating reports to analyze results.

Prerequisites

  • None

What you'll learn

By the end of this course, you will be able to successfully:

  • Run distribution and seed tests to simulate campaign results.
  • Analyze the results from the tests.

Course Outline

  1. Orientation

    • Course Overview
    • Completing the Exercises
    • Downloading the exercise system
  2. Simulating Campaign Results

    • Simulating Campaign Results
    • Practicing What You Learned

Choose Your Format

Need help choosing the best format? Learn More.

  • Skill Level

    Intermediate

  • Duration

    2 hours

  • Platform Version

    7.1.9

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