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Enhancing Customer Experience in the Web Channel

Customers often browse through your website before identifying themselves. What if your marketing strategies could harness this information?

Customers often browse through your website before identifying themselves. What if your marketing strategies could harness this information? In this learning module, learn how the identity matching feature automatically correlates anonymous user behavior with known customer data, which results in more relevant offers.

What you'll learn

By the end of this course, you will be able to successfully:

  • Understand what identity matching is and why it is important to business.
  • Design strategies to recommend relevant offers leveraging the identity matching functionality.

Course Outline

  1. Enhancing Customer Experience in the Web Channel

    • Before You Begin
    • Enhancing Customer Experience in the Web Channel
    • Practicing What You Learned
    • Before You Leave

Choose Your Format

Need help choosing the best format? Learn More.

  • Skill Level

    Beginner

  • Duration

    1.5 hour

  • Platform Version

    7.2

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