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Improving Click-through Rate on Your Website

This course is for professionals who participate in the design and development of Pega Marketing solutions.

Customers often browse through your website before identifying themselves. What if your marketing strategies could harness this information? In this advanced learning module, learn how the identity matching feature automatically correlates anonymous user behavior with known customer data, which results in more relevant offers.


  • None

What you'll learn

By the end of this course, you will be able to successfully:

  • Understand what identity matching is and why it is important to business.
  • Design strategies to recommend relevant offers using the identity matching functionality.

Course Outline

  1. Improving Click-through Rate on Your Website

    • Before You Begin
    • Improving Click-through Rate on Your Website
    • Practicing What You Learned
    • Before You Leave

Choose Your Format

Need help choosing the best format? Learn More.

  • Skill Level


  • Duration

    1.5 hour

  • Platform Version


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