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Introduction to Pega Marketing

This course is for anyone who wants to gain an understanding of the key business problems solved by Pega Marketing.

Omni-channel, unified inbound and outbound, Next-Best-Action. Curious what it's all about? In this Introductory course, we will examine why and how Pega Marketing is changing the way businesses think about and do marketing. Learn how Pega Marketing's customer-centric approach addresses real business problems and delivers a truly personalized customer experience while benefitting the business. Gain hands-on experience making simple yet powerful changes to the Next-Best-Action strategies.

Prerequisites

  • None

What you'll learn

By the end of this course, you will be able to successfully:

  • Understand how Pega Marketing is changing the way businesses think about and do marketing

Course Outline

  1. Course Introduction

    • Before You Begin
  2. Introducing Marketing Concepts

    • Introducing Marketing Concepts
  3. Optimizing the Customer Value in the Call-center

    • Optimizing the Customer Value in the Call-center
    • Practicing What You Learned
  4. Enhancing Customer Experience in the Web Channel

    • Enhancing Customer Experience in the Web Channel
    • Practicing What You Learned
  5. Maximizing the Impact of an Outbound Campaign

    • Maximizing the Impact of an Outbound Campaign
    • Practicing What You Learned
  6. Course Summary

    • Before You Leave

Choose Your Format

Need help choosing the best format? Learn More.

  • Skill Level

    Beginner

  • Duration

    3 hours

  • Platform Version

    7.2

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