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Maximizing the Impact of an Outbound Campaign

Learn how "Intelligent Segmentation", which uses analytics to select the right audience, can help improve the response rates and maximize the impact of your outbound campaigns.

Response rates in traditional product based outbound marketing campaigns are very low. This is because the message sent is often not relevant to the target audience. In this introductory course, learn how "Intelligent Segmentation", which uses analytics to select the right audience, can maximize the impact of your outbound campaigns.

What you'll learn

By the end of this course, you will be able to successfully:

  • Design and run a traditional outbound campaign.
  • Define and monitor the goal to measure the success of a campaign.

Course Outline

  1. Maximizing the Impact of an Outbound Campaign

    • Before You Begin
    • Maximizing the Impact of an Outbound Campaign
    • Practicing What You Learned
    • Before You Leave

Choose Your Format

Need help choosing the best format? Learn More.

  • Skill Level

    Beginner

  • Duration

    1.5 hour

  • Platform Version

    7.2

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