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Pega Marketing Consultant

This course is for professionals who participate in the design and development of Pega Marketing solutions.

Dive deeper into the features, capabilities and benefits of Pega Marketing in this certification course. Learn about the components that enable real-time, always- on marketing across outbound and inbound channels. Get hands-on experience building multi-channel marketing campaigns and adapting Next-Best-Action marketing strategies on-the-fly to meet changing business objectives and customer needs. Qualify to take the Pega Marketing Consultant certification exam upon completion.

Prerequisites

  • None

What you'll learn

By the end of this course, you will be able to successfully:

  • Explain how Next-Best-Action improves customer experience.
  • Identify the various Pega Marketing components.
  • Create a marketing campaign and its building blocks like segment, offer and strategy.
  • Configure, run, monitor the progress and review the results of the marketing campaign.
  • Engage with customers in a Next-Best-Action driven conversation on the callcenter channel.
  • Change business priorities, eligibility and relevancy to prioritize offers.

Course Outline

  1. Course Introduction

    • Before You Begin
  2. Improving Customer Experience with Next-Best-Action

    • Improving the Customer Experience with Next-Best-Action
    • Practicing What You Learned
  3. Inside Pega Decision Management

    • Inside Pega Decision Management
    • Practicing What You Learned
  4. Enriching Business Applications with Next-Best-Action

    • Enriching Business Applications with Next-Best-Action
    • Practicing What You Learned
  5. The Importance of Propositions

    • The Importance of Propositions
    • Practicing What You Learned
  6. How to Design a Decision Strategy

    • How to Design a Decision Strategy
    • Practicing What You Learned
  7. Using Decision Analytics in a Decision Strategy

    • Using Decision Analytics in a Decision Strategy
    • Practicing What You Learned
  8. Making Your Next-Best-Action More Relevant

    • Making Your Next-Best-Action More Relevant
    • Practicing What You Learned
  9. Testing Strategies En Masse with Simulations

    • Testing strategies en masse with simulations
    • Practicing What You Learned
  10. Getting Started with Pega Marketing

    • Getting Started with Pega Marketing
    • Practicing What You Learned
  11. Identifying an Audience for Your Campaign

    • Identifying an Audience for Your Campaign
    • Practicing What You Learned
  12. Designing an Offer for an Email Campaign

    • Designing an Offer for an Email Campaign
    • Practicing What You Learned
  13. Marketing with Outbound Campaigns

    • Marketing with Outbound Campaigns
    • Practicing What You Learned
  14. Designing an Offer for a Multi-channel Campaign

    • Designing an Offer for a Multi-channel Campaign
    • Practicing What You Learned
  15. Designing a Strategy for a Multi-channel Campaign

    • Designing a Strategy for a Multi-Channel Campaign
    • Practicing What You Learned
  16. Limiting the Offer Volume in a Campaign

    • Limiting the Offer Volume in a Campaign
    • Practicing What You Learned
  17. Simulating Campaign Results

    • Simulating Campaign Results
    • Practicing What You Learned
  18. Launching a Multi-channel Campaign

    • Launching a Multi-channel Campaign
    • Practicing What You Learned
  19. Marketing in Agent-assisted Channels

    • Marketing in Agent-assisted Channels
    • Practicing What You Learned
  20. Managing Business Priority in Agent-assisted Channel

    • Managing Business Priority in Agent-assisted Channel
    • Practicing What You Learned
  21. Introducing New Offers in the Agent-assisted Channel

    • Introducing New Offers in the Agent-assisted Channel
    • Practicing What You Learned
  22. Your First Marketing Assignment

    • Practicing What You Learned
  23. Course Summary

    • Before You Leave

Choose Your Format

Need help choosing the best format? Learn More.

  • Skill Level

    Intermediate

  • Duration

    5 days

  • Platform Version

    7.2

  • Skill Level

    Intermediate

  • Duration

    5 days

  • Platform Version

    7.2

  • Skill Level

    Intermediate

  • Duration

    5 days

  • Platform Version

    7.2

Have you completed this course?

Recommended next step:

Pega Marketing Consultant Practice Exam
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