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Utilizing Text Analytics to Improve Business Performance

This course is for decisioning consultants and system architects who would like to enhance business applications with text analytics.

Humans can effortlessly interpret a single tweet, but we cannot do it efficiently over a large volume. Businesses are exploring ways to use machine learning to extract meaningful information from a large volume of text messages. These insights help improve business performance and customer experience. This learning module will explain what text analytics is and how it helps automate business processes to efficiently manage customer conversations on Twitter.

Prerequisites

What you'll learn

By the end of this course, you will be able to successfully:

  • Explain what text analytics is
  • Name a few practical applications where text analytics can be used
  • Initiate a case creation when a negative sentiment is detected in a Twitter message

Course Outline

  1. Utilizing Text Analytics to Improve Business Performance

    • Before You Begin
    • Utilizing Text Analytics to Improve Business Performance
    • Practicing What You Learned
    • Before You Leave

Choose Your Format

Need help choosing the best format? Learn More.

  • Skill Level

    Advanced

  • Duration

    1.5 hours

  • Platform Version

    7.2

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