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Your First Marketing Assignment

This course is for professionals who participate in the design and development of Pega Marketing solutions.

You are ready for your first client assignment. Your client, MyCo Media wants to use Pega Marketing to launch a new multi-channel marketing campaign to retain high-value customers and entice them to buy new products and services. Follow the instructions in the exercise to successfully complete your assignment and deliver a happy customer.


  • None

What you'll learn

By the end of this course, you will be able to successfully:

  • Define segment criteria.
  • Build an offer flow to deliver SMS and Email messages.
  • Build and execute a multi-channel campaign.
  • Test your campaign using a seed list.
  • Examine the distribution of offers sent by a campaign.
  • Limit the number of offers using Volume constraints
  • Build and use contact policy.

Course Outline

  1. Your First Marketing Assignment

    • Before You Begin
    • Practicing What You Learned
    • Before You Leave

Choose Your Format

Need help choosing the best format? Learn More.

  • Skill Level


  • Duration

    2.7 hours

  • Platform Version


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