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Pega Customer Decision Hub Advanced

This course is for business users who are responsible for developing Next-Best-Action decision strategies.

Gain deeper understanding of the key features, capabilities and benefits of the Pega Customer Decision Hub™ in this course. Learn how to use a decision table, scorecard, data join and many other components for building more complex decision strategies. Expand your AI knowledge by learning how to use a third party predictive model and text analytics model in predicting better your customer needs.

Prerequisites

  • None

What you'll learn

By the end of this course, you will be able to successfully:

  • Build a scorecard to determine the customer credit score.
  • Run simulation tests and analyze results in Visual Business Director.
  • Use a third party PMML model in your decision strategy.
  • Utilize text analytics to predict the sentiment of a customer.
  • Create an event strategy to handle incoming large real-time data.

Course Outline

  1. Course introduction

    • Before you begin
  2. Arbitrating between propositions

    • Tell me how to do reactive retention
    • Show me how to do reactive retention using a Switch
    • Challenge me adding a Switch component to a strategy
  3. Evaluating customer credit score

    • Tell me how to evaluate customer credit score
    • Show me how to select offers based on scorecard results
    • Challenge me how to use a scorecard in a web channel
    • Show me how to build a scorecard
    • Show me how to interpret credit score using a Decision Table
  4. Testing strategies en masse with simulations

    • Tell me about decisioning simulations
    • Show me how to execute a simulation
    • Show me how to compare results of simulations
    • Show me how to analyse results of a simulation using reports
    • Let me test a decision strategy using simulations
  5. Avoiding redundant product offerings

    • Show me how to use product holdings in the strategy
    • Let me filter out existing products in the strategy
  6. Understanding decision strategy execution

    • Tell me how decision strategy execution works
    • Let me understand the decision strategy execution
  7. Using third party predictive models

    • Tell me what PMML is
    • Let me use a PMML model in a decision strategy
  8. Utilizing text analytics to improve business performance

    • Tell me what is text analytics
    • Show me how to predict the sentiment of a Twitter text
    • Show me how to automate work using text analytics
    • Let me create a case based on text analysis on Twitter data
  9. Detecting dropped calls

    • Show me how to create an event strategy
    • Show me how to test an event strategy
    • Let me extend an event strategy
  10. Course Summary

    • Before you leave

Choose Your Format

Need help choosing the best format? Learn More.

  • Skill Level

    Intermediate

  • Duration

    1.5 days

  • Platform Version

    8

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