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Pega Marketing Advanced

This course is for marketing consultants and decisioning consultants who are responsible for designing and managing multi-channel customer engagement in an organization.

Dive deeper into the features, capabilities and benefits of Pega Marketing in this advanced course. Get hands-on experience designing multi-channel campaign that drives marketing offers on web channel and responds to real-time customer events. Optimize customer contact and adapt to changing customer behavior and market trends. Measure marketing effectiveness using control groups and define contact policies to limit customer communication on outbound channels

Prerequisites

Course Outline

  1. Course introduction

    • Before you begin
  2. Marketing driven by real-time events

    • Tell me about real-time event concepts
    • Show me how to run an event-triggered marketing campaign
    • Show me how to use event payload information
    • Show me how to use a fallback strategy
    • Let me run an event-triggered campaign
  3. Measure marketing effectiveness using control groups

    • Tell me about control groups
    • Tell me how to create a control group
    • Tell me how control group details are stored
    • Show me a control group strategy
    • Let me measure marketing effectiveness using control groups
  4. Complying with contact policies

    • Show me how to define and implement a contact policy
    • Tell me how contact policies are stored
    • Show me contact policies in action
    • Let me create and test a contact policy
  5. Web marketing driven by real-time containers

    • Tell me about real-time containers
    • Show me how to run a campaign driven by real-time container
    • Show me how to create and configure a real-time container
    • Tell me some more details about real-time containers
    • Let me run a campaign driven by real-time container
  6. From marketing to fulfillment

    • Tell me about launching an external process
    • Tell me about business scenario for order fulfillment
    • Show me how to launch a process from an offer flow
    • Let me execute a fulfillment process from an offer flow
  7. Adaptive outbound marketing

    • Show me how to run an adaptive outbound campaign
    • Tell me about adaptive outbound marketing
    • Let me run an adaptive outbound campaign
  8. Course summary

    • Before You Leave

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  • Skill Level

    Advanced

  • Duration

    2 days

  • Platform Version

    8

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