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PegaWorld 2019 Pega Marketing Overview

This course is for anyone who wants to gain an understanding of the key business problems solved by Pega Marketing™.

Learn how Pega Marketing™ optimizes every customer interaction to maximize customer experience and business value while using the Pega Customer Decision Hub™ to deliver the next best action in real time across all customer touch points, improving up-sell, cross-sell, and retention.

What you'll learn

By the end of this course, you will be able to successfully:

  • Explain how Pega Marketing optimizes customer value throughout the customer journey
  • Explain how Next-Best-Action decisions are designed and delivered
  • Explain how to create 1:1 customer engagement for outbound channels

Course Outline

  1. Request exercise system

    • PW19 exercise system: Pega Marketing Overview
  2. Designing Next-Best-Action decisions

    • Displaying an offer on a website
    • Adding offer eligibility rules
    • Prioritizing offer using analytics
  3. Creating 1:1 customer engagement for outbound

    • Running a multi-channel campaign
    • Configuring an offer flow

Choose Your Format

Need help choosing the best format? Learn More.

  • Skill Level


  • Duration

    3.5 hours

  • Platform Version


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