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Designing a strategy for multi-channel customer engagement

This course is for professionals who participate in the design and development of Pega Marketing solutions.

In Pega Marketing, any campaign that leverages multiple channels is developed and executed as part of a Next-Best-Action strategy. N-B-A strategies enable marketing decisions to be made in real-time, which maximizes a campaign's relevance and consistency across channels. Learn about the various components and capabilities of an N-B-A marketing strategy in this Essentials course. Gain hands-on experience designing, configuring and testing a strategy that uses real-time data.

Prerequisites

  • None

What you'll learn

By the end of this course, you will be able to successfully:

  • Design a marketing strategy that selects the best offer and channel for a customer.
  • Test the marketing strategy.

Course Outline

  1. Designing a Strategy for Multi-channel Customer Engagement

    • Before you begin
    • Tell me about marketing strategies
    • Show me how to design a marketing strategy
    • Show me how to apply contact policy restrictions
    • Show me how to test a strategy
    • Let me design a strategy
    • Before you leave

Choose Your Format

Need help choosing the best format? Learn More.

  • Skill Level

    Intermediate

  • Duration

    1.85 hours

  • Platform Version

    8.1

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