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Displaying an offer on a website

This course is for marketing consultants and decisioning consultants who are responsible for designing and managing Next-Best-Action decision strategies in an organization.

Learn how easy it is to author Next-Best-Action decisions for your always-on customer brain using Next-Best-Action Designer. This learning module focuses on how to configure a business group node to display an offer on a website.

What you'll learn

By the end of this course, you will be able to successfully:

  • Explain how the decisioning process works in the Next-Best-Action Designer
  • Describe the high level approach used to configure the Next-Best-Action Designer
  • Configure a group node to select and display an offer on a website

Course Outline

  1. Displaying an offer on a website

    • Before you begin
    • Tell me about a web marketing scenario
    • Show me how to display an offer on a website
    • Before you leave

Choose Your Format

Need help choosing the best format? Learn More.

  • Skill Level

    Intermediate

  • Duration

    30 minutes

  • Platform Version

    8.1

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