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Enhancing customer experience in the web channel

This course is for business users who are responsible for designing customer engagements using Pega Customer Decision Hub™.

Customers often browse through your website before identifying themselves. What if your decisioning strategies could harness this information? In this learning module, learn how to automatically correlate anonymous user behavior with known customer data, which results in more relevant offers.

What you'll learn

By the end of this course, you will be able to successfully:

  • Understand what identity matching is and why it is important to business.
  • Design strategies to recommend relevant offers leveraging the identity matching functionality.

Course Outline

  1. Enhancing customer experience in the web channel

    • Before you begin
    • Tell me about identity matching
    • Tell me about U+ bank scenario
    • Show me how identity matching works
    • Let me change the offer prioritization for the web channel
    • Before you leave

Choose Your Format

Need help choosing the best format? Learn More.

  • Skill Level


  • Duration

    1.5 hour

  • Platform Version


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