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Getting started with Pega Marketing

This course is for business users who are responsible for creating and running marketing campaigns.

Once Pega Marketing is installed and you’re ready to get started, how do you actually get started? Learn what to expect once you login to the system in this Essentials course. Familiarize yourself with the various sections, menus and navigation paths you will find in the Pega Marketing Portal. Explore the components that will enable you to create marketing artifacts such as campaigns, customer segments, offers, Next-Best-Action strategies, treatments and more.

Course Outline

  1. Getting started with Pega Marketing

    • Before you begin
    • Tell me about the Next-Best-Action approach
    • Tell me about marketing campaigns
    • Show me Pega Marketing in action
    • Let me configure a campaign
    • Before you leave

Choose Your Format

Need help choosing the best format? Learn More.

  • Skill Level

    Beginner

  • Duration

    90 minutes

  • Platform Version

    8.1

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