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Ranking offers using analytics

This course is for marketing consultants and decisioning consultants who are responsible for designing and managing Next-Best-Action decision strategies in an organization.

Learn how easy it is to author Next-Best-Action decisions for your always-on customer brain using Next-Best-Action Designer. This learning module focuses on how to use artificial intelligence to rank offers and to arbitrate across multiple business groups to select best offer at the business issue level.

What you'll learn

By the end of this course, you will be able to successfully:

  • Use analytics to rank offers based on propensity
  • Arbitrate across multiple groups to select the best offer at the business issue level

Course Outline

  1. Ranking offers using analytics

    • Before you begin
    • Tell me about offer prioritization
    • Show me how to prioritize offers
    • Before you leave

Choose Your Format

Need help choosing the best format? Learn More.

  • Skill Level

    Intermediate

  • Duration

    30 minutes

  • Platform Version

    8.1

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