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Your first marketing assignment

This course is for professionals who participate in the design and development of Pega Marketing solutions.

Congratulations! You just completed the Pega Marketing Essentials Track. You are now ready for your first client assignment. Your client, U+Bank wants to use Pega Marketing to launch a new multi-channel marketing campaign to retain high-value customers and entice them to buy new products and services. Follow the instructions in the exercise to successfully complete your assignment and deliver a happy customer.

Course Outline

  1. Your first marketing assignment

    • Before you begin
    • Tell me about my assignment
    • Let me create the initial audience
    • Let me design an offer flow
    • Let me personalize communication
    • Let me create and test a campaign
    • Let me add a new channel to an offer flow
    • Let me copy an offer
    • Let me prioritize offers
    • Let me implement contact policy
    • Let me limit the number of offers
    • Let me run a campaign
    • Before you leave

Choose Your Format

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  • Skill Level


  • Duration

    2 hours

  • Platform Version


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