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Measure Marketing Effectiveness Using Control Groups

This course is for professionals who participate in the design and development of Pega Marketing solutions.

Control groups provide a quick and powerful way to measure the impact of a marketing campaign, and they are simple to incorporate into a Pega Marketing strategy. In this Advanced course, learn how to build and execute a Next-Best-Action marketing strategy that uses control groups.

Prerequisites

What you'll learn

By the end of this course, you will be able to successfully:

  • Explain what Control Groups are.
  • Understand how Control Groups are implemented in Pega Marketing.
  • Explain how Control Group details are stored.

Course Outline

  1. Measure marketing effectiveness using control groups

    • Before you begin
    • Tell me about control groups
    • Tell me how to create a control group
    • Tell me how control group details are stored
    • Show me a control group strategy
    • Let me measure marketing effectiveness using control groups
    • Before you leave

Choose Your Format

Need help choosing the best format? Learn More.

  • Skill Level

    Advanced

  • Duration

    1.8 hours

  • Platform Version

    8.2

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