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Customer Decision Hub

Module

Building your first decision strategy

Decision Strategies drive Next-Best-Action. They comprise a unit of reasoning represented by decision components. How these components combine determines which proposition will be selected for a customer;the Next-Best-Action. In this...

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Defining proposition eligibility rules

When determining the Next-Best-Action how do you ensure that the customer is eligible for the selected proposition? Learn how to easily implement hundreds of different proposition eligibility criteria without having...

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Decisioning as a Service

You often have decision strategies implementing complex business logic, but you need to invoke them from an external application. In this module, learn what are the best practices to invoke...

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Assessing the Impact of a New Product Offer

Once Next-Best-Action is implemented and the business-as-usual phase begins, new products may become available that need to be factored into Next-Best-Action decisions. Learn how to use the Decision Manager Portal...

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Take Control of Your Next-Best-Action Strategy

The Decision Manager Portal gives business users access to and control over their Pega Decision Management implementation. In this Advanced course, Pega Decision Management experts will learn how to set...

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Third Party Predictive Models

Does your client have a large investment in PMML-compliant predictive models? Help them maintain that investment while making the move to Pega Decision Management. Learn what PMML is and how...

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Avoiding Loan Default with Predictive Analytics

Probability of Default is one of the most important measurements in credit risk modeling. In this Advanced course you will gain hands-on experience using Pega's wizard-driven tool, Predictive Analytics Director...

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Predicting Customer Behavior Using Real-time Data

You want to predict customer behavior, but you have no historical behavioral data on which to base your predictions. Without historical data, traditional predictive modeling won't work. Fortunately Pega offers...

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Avoiding Redundant Product Offerings

A customer may already own a product that you want to offer. Learn how to avoid making redundant product offers in this Advanced course. Gain hands-on experience adding 'product holdings'...

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Retaining your Customers with Predictive Analytics

Customers churn but how do we identify the potential defectors and how do we retain them. In this Advanced course you will use Predictive Analytics Director to build a predictive...