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Pega Marketing

Course

Next-Best-Action Advisor

The NBA Advisor course provides a detailed explanation of the concepts and functions of the solution and of the screens and screen items that are available to the Customer Service...

Course

Next-Best-Action Marketing Intermediate

This course teaches business users how to define, build, run and test a One-Off Marketing program. Note, this course uses Oracle 11g, therefore some technical skills and administrative rights are...

Course

Next-Best-Action Marketing

This course teaches business users how to build marketing programs with the Next-Best-Action Marketing solution. During the course you will build a simple one-off and a recurring marketing program for...

Course

Introduction to Pega Marketing

Omni-channel, unified inbound and outbound, Next-Best-Action. Curious what it's all about? In this Introductory course, we will examine why and how Pega Marketing is changing the way businesses think about...

Module

Complying with Contact Policies

Customers don't like a lot of spam. One way to combat perceived spam is to limit how many times a customer can be contacted via a specific channel. In Pega...

Module

Creating an Omni-Channel Marketing Offer

Omni-channel marketing means engaging with customers in a consistent and relevant way across any channel or touch point at any time. In this Advanced course, learn the basics of omni-channel...

Module

Invalidating In-flight Offers

A working Pega Marketing system can execute millions of offers per day. But what if one of those offers needs to be recalled before it reaches the customer? Learn why...

Module

From Marketing to Fulfillment

Once a customer accepts an Offer, receiving the product in the mail may be the next step in their customer journey. But fulfillment happens outside of Pega Marketing, so how...

Module

Marketing Driven by Real-time Events

True customer-centricity means always being there, at any moment, with a relevant offer or message. Event-driven marketing enables businesses to detect and immediately respond to real-time marketing opportunities triggered by...

Module

Adaptive Outbound Marketing

In outbound campaigning, presenting the right offer to the right customer at the right time is a challenge using traditional methods. However, Pega Marketing enables your outbound campaigns to automatically...