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Pega Marketing

Module

Optimizing the Customer Value in the Call-center

Some customers are more receptive to promotional messages than others. How can you ensure that the right product or service is promoted to the right customer at the right-time? In...

Course

Introduction to Pega Marketing

Omni-channel, unified inbound and outbound, Next-Best-Action. Curious what it's all about? In this Introductory course, we will examine why and how Pega Marketing is changing the way businesses think about...

Module

Maximizing the Impact of an Outbound Campaign

Response rates in traditional product based outbound marketing campaigns are very low. This is because the message sent is often not relevant to the target audience. In this introductory course,...

Module

Enhancing Customer Experience in the Web Channel

Customers often browse through your website before identifying themselves. What if your marketing strategies could harness this information? In this learning module, learn how the identity matching feature automatically correlates...

Course

Introduction to Pega Marketing

Omni-channel, unified inbound and outbound, Next-Best-Action. Curious what it's all about? In this Introductory course, we will examine why and how Pega Marketing is changing the way businesses think about...

Module

Invalidating In-flight Offers

A working Pega Marketing system can execute millions of offers per day. But what if one of those offers needs to be recalled before it reaches the customer? Learn why...

Module

Your First Marketing Assignment

You are ready for your first client assignment. Your client, MyCo Media wants to use Pega Marketing to launch a new multi-channel marketing campaign to retain high-value customers and entice...

Exam - Practice

Pega Marketing Consultant Practice Exam

The Pega Marketing Consultant certification is for those who wish to further their knowledge of Pega Marketing. This practice exam allows you to test your readiness for the real certification...

Module

Marketing Driven by Real-time Events

True customer-centricity means always being there, at any moment, with a relevant offer or message. Event-driven marketing enables businesses to detect and immediately respond to real-time marketing opportunities triggered by...

Module

Measure Marketing Effectiveness Using Control Groups

Control groups provide a quick and powerful way to measure the impact of a marketing campaign, and they are simple to incorporate into a Pega Marketing strategy. In this Advanced...