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Pega Marketing

Course

Pega Marketing Essentials

Dive deeper into the features, capabilities and benefits of Pega Marketing in this Essentials course. Learn about the components that enable real-time, 'always- on' marketing across outbound and inbound channels....

Module

Web Marketing driven by Real-time Containers

You only have a fraction of a second to capture the attention of a prospective customer visiting your website. How do you ensure that you pitch the right offer in...

Course

Pega Marketing Advanced

Take advantage of everything Pega Marketing has to offer by becoming an expert on its features, capabilities and benefits. Learn to implement leading-edge capabilities such as omni-channel marketing campaigns that...

Module

Improving Email Click-through Rates

Your low click-through rates may simply be the result of disinterested subscribers. Learn how to prevent outbound communication with customers who have opted out or require special treatment. In this...

Module

Getting Started with Pega Marketing

Once Pega Marketing is installed and you're ready to get started, how do you actually get started? Learn what to expect once you login to the system in this Essentials...

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Identifying an Audience for Your Campaign

Pega Marketing enables you to more intelligently target an audience for your outbound campaign by applying Next-Best-Action principles to the selection process. In this Essentials course, learn to combine key...

Module

Designing an Offer for an Email Campaign

A campaign wouldn't be a campaign without an offer to make to the customer. In Next-Best-Action, an offer is a construct in which the steps involved in making an offer...

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Marketing with Outbound Campaigns

In addition to multi-channel Next-Best-Action, Pega Marketing enables the creation of simple outbound campaigns in which a message can be sent to a target audience over a single outbound channel....

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Designing a Strategy for a Multi-Channel Campaign

In Pega Marketing, any campaign that leverages multiple channels is developed and executed as part of a Next-Best-Action strategy. N-B-A strategies enable marketing decisions to be made in real-time, which...

Module

Nurturing Your Customer Relationship

Reaching out to customers with relevant, engaging communications is one way companies can increase loyalty and build brand over the lifetime of the relationship. A number of different types of...