Platform Version 8
Omni-channel, unified inbound and outbound, Next-Best-Action. Curious what it's all about? In this foundation course, we will examine why and how Pega Marketing™ is changing the way businesses think about and do marketing. Learn how Pega Marketing's customer-centric approach addresses real business problems and delivers a truly personalized customer experience while benefitting the business. Gain hands-on experience making simple yet powerful changes to the Next-Best-Action strategies.