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Course

Pega Marketing Foundation

Omni-channel, unified inbound and outbound, Next-Best-Action. Curious what it's all about? In this foundation course, we will examine why and how Pega Marketing™ is changing the way businesses think about...

Module

Authoring Next-Best-Action decisions

Learn how easy it is to author Next-Best-Action decisions for your always-on customer brain using Next-Best-Action Designer. Reduce design time while achieving your business goals by automatically creating strategies that...

Module

Displaying an offer on a website

Learn how easy it is to author Next-Best-Action decisions for your always-on customer brain using Next-Best-Action Designer. This learning module focuses on how to configure a business group node to...

Module

Making an eligible offer to the customer

Learn how easy it is to author Next-Best-Action decisions for your always-on customer brain using the Next-Best-Action Designer. This learning module focuses on how to apply offer eligibility rules.

Module

Ranking offers using analytics

Learn how easy it is to author Next-Best-Action decisions for your always-on customer brain using Next-Best-Action Designer. This learning module focuses on how to use artificial intelligence to rank offers...

Course

Pega Marketing Advanced

Dive deeper into the features, capabilities and benefits of Pega Marketing in this advanced course. Get hands-on experience designing multi-channel campaign that drives marketing offers on web channel and responds...

Course

Pega Marketing Consultant

Dive deeper into the features, capabilities and benefits of Pega Marketing in this certification course. Learn about the components that enable real-time, always- on marketing across outbound and inbound channels....

Exam - Certification

Pega Certified Marketing Consultant

  • Platform Version 8

This certification ensures you have the skills to apply design principles of Next-Best-Action, marketing offers, target audiences, decision strategies, and running and monitoring marketing campaigns. The PCMC version 8 exam...