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Course

Pega Marketing Foundation

Omni-channel, unified inbound and outbound, Next-Best-Action. Curious what it's all about? In this foundation course, we will examine why and how Pega Marketing™ is changing the way businesses think about and do marketing. Learn how Pega Marketing's customer-centric approach addresses real business problems and delivers a truly personalized customer experience while benefitting the business. Gain hands-on experience making simple yet powerful changes to the Next-Best-Action strategies.

Module

Authoring Next-Best-Action Decisions

Learn how to author Next-Best-Action decisions for your always-on customer brain using the Next-Best-Action Designer. Learn how to apply offer eligibility rules, use artificial intelligence to rank offers and to arbitrate across multiple business issues and groups to select best offer.

Module

Displaying an offer on a website

Learn how to author Next-Best-Action decisions for your always-on customer brain using the Next-Best-Action Designer. Learn how to configure a business group node to display an offer on a website.

Module

Making an eligible offer to the customer

Learn how to author Next-Best-Action decisions for your always-on customer brain using the Next-Best-Action Designer. Learn how to apply offer eligibility rules.

Module

Ranking offers using analytics

Learn how to author Next-Best-Action decisions for your always-on customer brain using the Next-Best-Action Designer. Learn how to use artificial intelligence to rank offers and to arbitrate across multiple business groups to select best offer at the business issue level.