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Course

Introduction to Pega Marketing

Omni-channel, unified inbound and outbound, Next-Best-Action. Curious what it's all about? In this Introductory course, we will examine why and how Pega Marketing is changing the way businesses think about and do marketing.

Module

Limiting the Offer Volume in a Campaign

The number of offers that can be executed as part of a marketing program may need to be limited based on operational, financial or other considerations. Pega Marketing enables volume constraints to be configured as a basic element of any outbound or omni-channel Next-Best-Action-driven marketing campaign. Learn about volume constraints, how they work and how to implement them in a context-sensitive way in this Essentials course.

Module

Maximizing the Impact of an Outbound Campaign

Response rates in traditional product based outbound marketing campaigns are very low. This is because the message sent is often not relevant to the target audience. In this introductory course, learn how "Intelligent Segmentation", which uses analytics to select the right audience, can maximize the impact of your outbound campaigns.

Module

Enhancing Customer Experience in the Web Channel

Customers often browse through your website before identifying themselves. What if your marketing strategies could harness this information? In this learning module, learn how the identity matching feature automatically correlates anonymous user behavior with known customer data, which results in more relevant offers.

Module

Optimizing the Customer Value in the Call-center

Some customers are more receptive to promotional messages than others. How can you ensure that the right product or service is promoted to the right customer at the right-time? In this introductory learning module, learn how the always-on, centralized Customer Decision Hub guides the call-center representative in every step during a customer interaction.

Course

Introduction to Pega Marketing

Omni-channel, unified inbound and outbound, Next-Best-Action. Curious what it's all about? In this Introductory course, we will examine why and how Pega Marketing is changing the way businesses think about and do marketing. Learn how Pega Marketing's customer-centric approach addresses real business problems and delivers a truly personalized customer experience while benefitting the business. Gain hands-on experience making simple yet powerful changes to the Next-Best-Action strategies.

Module

Optimizing the Customer Value in the Call-center

Some customers are more receptive to promotional messages than others. How can you ensure that the right product or service is promoted to the right customer at the right-time? In this introductory learning module, learn how the always-on, centralized Customer Decision Hub guides the call-center representative in every step during a customer interaction.

Module

Maximizing the Impact of an Outbound Campaign

Response rates in traditional product based outbound marketing campaigns are very low. This is because the message sent is often not relevant to the target audience. In this introductory course, learn how "Intelligent Segmentation", which uses analytics to select the right audience, can maximize the impact of your outbound campaigns.

Module

Enhancing Customer Experience in the Web Channel

Customers often browse through your website before identifying themselves. What if your marketing strategies could harness this information? In this learning module, learn how the identity matching feature automatically correlates anonymous user behavior with known customer data, which results in more relevant offers.

Module

Optimizing the customer value in the call-center

Some customers are more receptive to promotional messages than others. How can you ensure that the right product or service is promoted to the right customer at the right-time? In this introductory learning module, learn how the always-on, centralized Pega Customer Decision Hub guides the call-center representative in every step during a customer interaction.