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Course

Next-Best-Action Advisor

The NBA Advisor course provides a detailed explanation of the concepts and functions of the solution and of the screens and screen items that are available to the Customer Service...

Course

Next-Best-Action Marketing Intermediate

This course teaches business users how to define, build, run and test a One-Off Marketing program. Note, this course uses Oracle 11g, therefore some technical skills and administrative rights are...

Course

Next-Best-Action Marketing

This course teaches business users how to build marketing programs with the Next-Best-Action Marketing solution. During the course you will build a simple one-off and a recurring marketing program for...

Course

Pega Marketing Essentials

Dive deeper into the features, capabilities and benefits of Pega Marketing in this Essentials course. Learn about the components that enable real-time, 'always- on' marketing across outbound and inbound channels....

Module

Getting Started with Pega Marketing

Once Pega Marketing is installed and you're ready to get started, how do you actually get started? Learn what to expect once you login to the system in this Essentials...

Module

Identifying an Audience for Your Campaign

Pega Marketing enables you to more intelligently target an audience for your outbound campaign by applying Next-Best-Action principles to the selection process. In this Essentials course, learn to combine key...

Module

Designing an Offer for an Email Campaign

A campaign wouldn't be a campaign without an offer to make to the customer. In Next-Best-Action, an offer is a construct in which the steps involved in making an offer...

Module

Marketing with Outbound Campaigns

In addition to multi-channel Next-Best-Action, Pega Marketing enables the creation of simple outbound campaigns in which a message can be sent to a target audience over a single outbound channel....

Module

Designing a Strategy for a Multi-Channel Campaign

In Pega Marketing, any campaign that leverages multiple channels is developed and executed as part of a Next-Best-Action strategy. N-B-A strategies enable marketing decisions to be made in real-time, which...

Module

Your First Marketing Assignment

You are ready for your first client assignment. Your client, MyCo Media wants to use Pega Marketing to launch a new multi-channel marketing campaign to retain high-value customers and entice...