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Course

Next-Best-Action Advisor

The NBA Advisor course provides a detailed explanation of the concepts and functions of the solution and of the screens and screen items that are available to the Customer Service Agent during a customer interaction. The course shows how the underlying decision strategies and tables are configured within the NBA Advisor development environment and how they can be edited to meet the changing needs of the business.

Course

Next-Best-Action Marketing Intermediate

This course teaches business users how to define, build, run and test a One-Off Marketing program. Note, this course uses Oracle 11g, therefore some technical skills and administrative rights are required to complete the installation of the exercise system which is discussed in the ""How to Complete the Exercises"" lesson.

Course

Next-Best-Action Marketing

This course teaches business users how to build marketing programs with the Next-Best-Action Marketing solution. During the course you will build a simple one-off and a recurring marketing program for outbound marketing activities. In addition, you will learn to use the Intelligent Segmentation capability, which enables predictive analytics to be leveraged in the building of customer segments.

Course

Introduction to Pega Marketing

Omni-channel, unified inbound and outbound, Next-Best-Action. Curious what it's all about? In this Introductory course, we will examine why and how Pega Marketing is changing the way businesses think about and do marketing.

Course

Pega Marketing Advanced

Take advantage of everything Pega Marketing has to offer by becoming an expert on its features, capabilities and benefits. Learn to implement leading-edge capabilities such as omni-channel marketing campaigns that respond to real-time customer events. Optimize customer contact and adapt to changing customer behavior and market trends. Gain hands-on experience with control groups and contact policies to further increase the relevance and effectiveness of your Pega Marketing programs.

Course

Pega Marketing Essentials

Dive deeper into the features, capabilities and benefits of Pega Marketing in this Essentials course. Learn about the components that enable real-time, 'always- on' marketing across outbound and inbound channels. Get hands-on experience building an omni-channel marketing program and adapting Next-Best-Action marketing strategies on-the-fly to meet changing business needs. Qualify to take the Business Consultant Certification exam upon completion.

Course

Pega Marketing Essentials

Dive deeper into the features, capabilities and benefits of Pega Marketing in this Essentials course. Learn about the components that enable real-time, 'always- on' marketing across outbound and inbound channels. Get hands-on experience building an omni-channel marketing program and adapting Next-Best-Action marketing strategies on-the-fly to meet changing business needs. Qualify to take the Business Consultant Certification exam upon completion.

Course

Pega Marketing Consultant

Dive deeper into the features, capabilities and benefits of Pega Marketing in this certification course. Learn about the components that enable real-time, always- on marketing across outbound and inbound channels. Get hands-on experience building multi-channel marketing campaigns and adapting Next-Best-Action marketing strategies on-the-fly to meet changing business objectives and customer needs. Qualify to take the Pega Marketing Consultant certification exam upon completion.

Course

Senior Pega Marketing Consultant

Take advantage of everything Pega Marketing has to offer by becoming an expert on its features, capabilities and benefits in this Advanced course. Learn to implement leading-edge capabilities such as multi-channel marketing campaigns that respond to real-time customer events. Optimize customer contact and adapt to changing customer behavior and market trends. Gain hands-on experience with control groups and contact policies to further increase the relevance and effectiveness of your campaigns.