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Pega Marketing

Module

Measure Marketing Effectiveness Using Control Groups

Control groups provide a quick and powerful way to measure the impact of a marketing campaign, and they are simple to incorporate into a Pega Marketing strategy. In this Advanced course, learn how to build and execute a Next-Best-Action marketing strategy that uses control groups.

Module

Nurturing Customers

Reaching out to customers with relevant, engaging communications is one way companies can increase loyalty and build brand over the lifetime of the relationship. A number of different types of customer nurturing programs can be implemented in Pega Marketing. In this Advanced course, get hands-on experience designing and implementing a monthly newsletter campaign. Learn to set goals for the program and measure effectiveness based on metrics you choose.

Course

Pega Marketing Advanced

Take advantage of everything Pega Marketing has to offer by becoming an expert on its features, capabilities and benefits. Learn to implement leading-edge capabilities such as omni-channel marketing campaigns that respond to real-time customer events. Optimize customer contact and adapt to changing customer behavior and market trends. Gain hands-on experience with control groups and contact policies to further increase the relevance and effectiveness of your Pega Marketing programs.

Course

Pega Marketing Essentials

Dive deeper into the features, capabilities and benefits of Pega Marketing in this Essentials course. Learn about the components that enable real-time, 'always- on' marketing across outbound and inbound channels. Get hands-on experience building an omni-channel marketing program and adapting Next-Best-Action marketing strategies on-the-fly to meet changing business needs. Qualify to take the Business Consultant Certification exam upon completion.

Module

Web Marketing driven by Real-time Containers

You only have a fraction of a second to capture the attention of a prospective customer visiting your website. How do you ensure that you pitch the right offer in that all important window of opportunity? In this advanced course, learn how to harness the power of marketing strategies, combined with the real-time containers to present the right offers on your web channel.

Module

Improving Email Click-through Rates

Your low click-through rates may simply be the result of disinterested subscribers. Learn how to prevent outbound communication with customers who have opted out or require special treatment. In this Advanced course, get hands-on experience defining a global exclusion list segment that identifies the customers whom you wish to exclude from any outbound campaigns ever.

Module

Getting Started with Pega Marketing

Once Pega Marketing is installed and you're ready to get started, how do you actually get started? Learn what to expect once you login to the system in this Essentials course. Familiarize yourself with the various sections, menus and navigation paths you will find in the Pega Marketing Portal. Explore the components that will enable you to create marketing artifacts such as campaigns, customer segments, offers, Next-Best-Action strategies, treatments and more.

Module

Identifying an Audience for Your Campaign

Pega Marketing enables you to more intelligently target an audience for your outbound campaign by applying Next-Best-Action principles to the selection process. In this Essentials course, learn to combine key customer attributes, historical interaction data and business rules to create segments that help ensure the relevance of your campaign. Gain hands-on experience designing a segment and running a marketing program that uses the selected audience as its starting population.

Module

Designing an Offer for an Email Campaign

A campaign wouldn't be a campaign without an offer to make to the customer. In Next-Best-Action, an offer is a construct in which the steps involved in making an offer are defined. Learn what's involved in each of the steps and how to define them to achieve the desired result in this Essentials course. Gain hands-on experience designing and delivering an offer to a customer as well as capturing their response.

Module

Marketing with Outbound Campaigns

In addition to multi-channel Next-Best-Action, Pega Marketing enables the creation of simple outbound campaigns in which a message can be sent to a target audience over a single outbound channel. Learn to quickly create an outbound campaign using Pega's visual campaign-building tool in this Essentials course. Gain hands-on experience configuring the key elements and running the campaign as well as defining KPIs and monitoring its performance.