Skip to main content
We found 102 results
Selected filters:
Pega Marketing

Module

From Marketing to Fulfillment

Once a customer accepts an Offer, receiving the product in the mail may be the next step in their customer journey. But fulfillment happens outside of Pega Marketing, so how...

Module

Launching a Multi-channel Campaign

Next-Best-Action marketing campaigns can be submitted for execution by a user or automatically invoked by a strategy. In either scenario, the execution lifecycle progresses through a number of stages that...

Module

Simulating Campaign Results

Simulate an actual run of your Next-Best-Action-driven campaign and analyze every aspect of its execution with Pega Marketing's campaign testing features. Explore the two types of testing available for multi-channel...

Course

Pega Marketing Consultant

Dive deeper into the features, capabilities and benefits of Pega Marketing in this certification course. Learn about the components that enable real-time, always- on marketing across outbound and inbound channels....

Exam - Practice

Pega Marketing Consultant Practice Exam

The Pega Marketing Consultant certification is for those who wish to further their knowledge of Pega Marketing. This practice exam allows you to test your readiness for the real certification...

Module

Making Your Marketing Emails Dynamic

The visual appeal of your marketing emails, is as important as the actual content itself. Once you design a great looking email, how do you implement it in Pega Marketing?...

Module

Limiting the Offer Volume in a Campaign

The number of offers that can be executed as part of a marketing campaign may need to be limited based on operational, financial or other considerations. Pega Marketing enables volume...

Module

Marketing Multiple Offers in an Email

The visual appeal of your marketing emails, is as important as the actual content itself. Once you design a great looking email, how do you create it in Pega Marketing?...

Module

Marketing in Agent-assisted Channels

Pega Marketing's Next-Best-Action Advisor drives intelligent, one-to-one interactions with customers in agent-assisted channels. Its intuitive dashboard guides each conversation, empowering customer-facing personnel to make context-sensitive recommendations and offers that adapt...

Module

Managing Business Priority in Agent-assisted Channel

Business priorities are one of the factors that determine the Next-Best-Action for a customer. In a Next-Best-Action Strategy, these priorities are defined as Business Issues. By changing the priority of...