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Pega Marketing

Module

Making an eligible offer to the customer

Learn how easy it is to author Next-Best-Action decisions for your always-on customer brain using the Next-Best-Action Designer. This learning module focuses on how to apply offer eligibility rules.

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Ranking offers using analytics

Learn how easy it is to author Next-Best-Action decisions for your always-on customer brain using Next-Best-Action Designer. This learning module focuses on how to use artificial intelligence to rank offers...

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Designing an Offer for Email Customer Engagement

A campaign wouldn't be a campaign without an offer to make to the customer. In Pega Marketing™, an offer is a construct in which the steps involved in making an...

Module

Measure Marketing Effectiveness Using Control Groups

Control groups provide a quick and powerful way to measure the impact of a marketing campaign, and they are simple to incorporate into a Pega Marketing strategy. In this Advanced...

Module

Identify an audience for outbound customer engagement

Pega Marketing enables you to intelligently target an audience for your outbound campaign by applying Next-Best-Action principles to the selection process. In this Essentials course, learn to combine key customer...

Module

Getting started with Pega Marketing

Once Pega Marketing is installed and you’re ready to get started, how do you actually get started? Learn what to expect once you login to the system in this Essentials...

Course

Pega Marketing Essentials

Dive deeper into the features, capabilities and benefits of Pega Marketing in this essentials course. Get hands-on experience designing, launching and monitoring a multi-channel customer engagement. Learn how to create...

Module

Marketing with traditional outbound campaigns

In addition to multi-channel Next-Best-Action, Pega Marketing enables the creation of simple outbound campaigns in which a message can be sent to a target audience over a single outbound channel....

Module

Designing a strategy for multi-channel customer engagement

In Pega Marketing, any campaign that leverages multiple channels is developed and executed as part of a Next-Best-Action strategy. N-B-A strategies enable marketing decisions to be made in real-time, which...

Module

Running Simulations to Test Offer Distribution

Simulate an actual run of your Next-Best-Action-driven campaign and analyze every aspect of its execution with Pega Marketing's campaign testing features. Explore the two types of testing available for multi-channel...