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Marketing Consultant

Course

Introduction to Customer Decision Hub

The Customer Decision Hub enables more intelligent, agile business decisions. Begin your journey to mastering this powerful tool with this Introductory course. Learn about the business problems Pega Customer Decision...

Course

Introduction to Pega Marketing

Omni-channel, unified inbound and outbound, Next-Best-Action. Curious what it's all about? In this Introductory course, we will examine why and how Pega Marketing is changing the way businesses think about...

Module

Optimizing the Customer Value in the Call-center

Some customers are more receptive to promotional messages than others. How can you ensure that the right product or service is promoted to the right customer at the right-time? In...

Module

Maximizing the Impact of an Outbound Campaign

Response rates in traditional product based outbound marketing campaigns are very low. This is because the message sent is often not relevant to the target audience. In this introductory course,...

Module

Enhancing Customer Experience in the Web Channel

Customers often browse through your website before identifying themselves. What if your marketing strategies could harness this information? In this learning module, learn how the identity matching feature automatically correlates...

Course

Introduction to Pega Robotic Automation

This course provides a high-level overview of the benefits and Pega's market differentiators on Pega Robotic Automation through guided demonstrations and videos.

Module

Decisioning as a Service

You often have decision strategies implementing complex business logic, but you need to invoke them from an external application. In this module, learn what are the best practices to invoke...

Module

Web Marketing driven by Real-time Containers

You only have a fraction of a second to capture the attention of a prospective customer visiting your website. How do you ensure that you pitch the right offer in...

Module

Improving Email Click-through Rates

Your low click-through rates may simply be the result of disinterested subscribers. Learn how to prevent outbound communication with customers who have opted out or require special treatment. In this...

Module

Nurturing Your Customer Relationship

Reaching out to customers with relevant, engaging communications is one way companies can increase loyalty and build brand over the lifetime of the relationship. A number of different types of...