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The importance of propositions

Proposition Management is a key feature of Pega Decision Management. The main role of a Decision Strategy is to select the best proposition for a customer. But what exactly is...

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Learning from historical interactions

Determining the most relevant proposition for a customer often requires knowing what happened in their previous interactions with the company. Interaction History enables Pega Decision Management to remember what occurred...

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Selecting the target audience

Determining if a customer is eligible for an offer is one of the key function in Pega Decision Management. Learn how to identify audience for a campaign and gain hands-on...

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Arbitrating between propositions

As an organization often you want to sell new services to your customer. However, if the customer indicates he wants to leave, you will want to retain him. Learn how...

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Decision strategy canvas

Decision Strategies drive Next-Best-Action. They comprise a unit of reasoning represented by decision components. How these components combine determines which proposition will be selected for a customer. In this module,...

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Predicting customer behavior

You want to predict customer behavior, but you have no historical behavioral data on which to base your predictions. Without historical data, traditional predictive modeling won't work. Fortunately Pega offers...

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Selecting the most profitable proposition

You can offer multiple propositions to a customer, but you often you need to limit your choices and identify the best one. In this lesson, learn how to arbitrate between...

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Personalize propositions with dynamic pricing

You often want to differentiate between your customers as they have a different customer lifetime value. Learn how to dynamically alter a property value based on a customer property in...

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Using aggregated data to select the best offer

Interaction history contains a wealth of data about your customer behavior. Learn how to convert this data into information and use it to select the best offer in your decision...

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Defining proposition eligibility rules

When determining the Next-Best-Action how do you ensure that the customer is eligible for the selected proposition? Learn how to easily implement hundreds of different proposition eligibility criteria without having...