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Arbitrating between propositions

As an organization often you want to sell new services to your customer. However, if the customer indicates he wants to leave, you will want to retain him. Learn how...

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The importance of propositions

Proposition Management is a key feature of Pega Decision Management. The main role of a Decision Strategy is to select the best proposition for a customer. But what exactly is...

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Decision strategy canvas

Decision Strategies drive Next-Best-Action. They comprise a unit of reasoning represented by decision components. How these components combine determines which proposition will be selected for a customer. In this module,...

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Balancing business objectives with customer needs

You want to predict customer behavior, but you have no historical behavioral data on which to base your predictions. Without historical data, traditional predictive modeling won't work. Fortunately Pega offers...

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Designing decision strategies for real-life scenarios

You are ready for your first client assignment. Your client, U+ Bank, wants to use Next-Best-Action to ensure that their new web site makes appropriate and relevant cards offers to...

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Improving Customer Experience with Next-Best-Action

The goal of Next-Best-Action is to make the right offer to the right customer at the right time, but how is this actually achieved in Pega Decision Management? In this...

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Personalize propositions with dynamic pricing

You often want to differentiate between your customers as they have a different customer lifetime value. Learn how to dynamically alter a property value based on a customer property in...

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Using aggregated data to select the best offer

Interaction history contains a wealth of data about your customer behavior. Learn how to convert this data into information and use it to select the best offer in your decision...

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Learning from historical interactions

Determining the most relevant proposition for a customer often requires knowing what happened in their previous interactions with the company. Interaction History enables Pega Decision Management to remember what occurred...

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Selecting the target audience

Determining if a customer is eligible for an offer is one of the key function in Pega Decision Management. Learn how to identify audience for a campaign and gain hands-on...