Module
Building predictive models
- 1.10 hours
Building predictive models Probability of Churn is an important measurements in business modeling. In this course you will…
Module
Predicting customer behavior test module
- Platform Version 8.2
- 15 minutes
Predicting customer behavior test module This course is for testing
Module
Adaptive outbound marketing
Adaptive outbound marketing In outbound campaigning, presenting the right offer to the right customer at the right time is a…
Module
Web marketing driven by real-time containers
- Platform Version 8.2
- 1 hour
Web marketing driven by real-time containers You only have a fraction of a second to capture the attention of a prospective…
Module
Designing an offer for email customer engagement
Designing an offer for email customer engagement A campaign wouldn't be a campaign without an offer to make to the customer…
Module
Measure Marketing Effectiveness Using Control Groups
Measure Marketing Effectiveness Using Control Groups Control groups provide a quick and powerful way to measure the impact of…
Module
From marketing to fulfillment
From marketing to fulfillment In this course you will be introduced to the business scenario which calls for the use of an…
Module
Your first marketing assignment
- 2 hours
Your first marketing assignment Congratulations! You just completed the Pega Marketing Essentials Track. You are now ready for…
Module
Getting started with Pega Marketing
- 90 minutes
Getting started with Pega Marketing Once Pega Marketing is installed and you’re ready to get started, how do you actually get…
Module
Complying with Contact Policies
Complying with Contact Policies Customers don't like a lot of spam. One way to combat perceived spam is to limit how many…