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Module

Creating and testing personas

2 Topics

15 mins

 Visible to: All users
Beginner Pega Customer Decision Hub '24.1 Generative AI English

Learn how to create personas and channel contexts in Customer Decision Hub, and how to use them for next-best-action testing. Explore the reasons behind action filtering through persona-based test. Examine the results of the persona test cases and analyze how the engagement policies changes affect test results. 

After completing this module, you should be able to:

Create persona and channel context
Use personas for next-best-action testing.
Create and analyze persona test cases.

Practice what you learned in the following Challenges:

Creating and testing personas in Customer Decision Hub v2 Testing engagement policies with personas in Pega Customer Decision Hub v2 Creating personas with Pega GenAI v1

Available in the following mission:

Cross-Sell on the Web v7

Topics

Testing next best action with Persona and Channel Context

5 mins

Testing the Engagement Policy configurations with Persona Test Cases

5 mins

Module Quiz

5 mins

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