Use Case - Configuring 1:1 Always-on outbound schedule

Caution: In an actual implementation, keep this setting turned on. The propensity of AI models will be less reliable in the beginning when a new action is introduced. When this option is enabled, Pega Customer Decision Hub initially targets the outbound Actions only to 2% of the population who qualify for those Actions. The models start to learn as they receive customer responses. As the models start to learn the target population for corresponding Actions is gradually increased. When the models receive about 200 positive responses, 100% of the population is allowed to be presented with those Actions. This approach ensures that the immature models get an opportunity to learn from customer responses, while most of the population continues to receive relevant Actions.

Caution: The primary schedule is at the household level. For this exercise, create a secondary schedule at the subscription level as there is no household data. In an actual implementation, Using additional schedules is not recommended. Engagement policies for additional schedules may not produce the expected results if the top context is not selected. Only data relative to the selected context will be available.