Creating and managing customer journeys

Customer journeys are the sum of the experiences that your customers go through when interacting with your organization. Rather than looking at just part of an experience or transaction, the customer journey documents the full spectrum of the customer experience. Customer journeys give you a familiar mental model to manage and work with their creative content. You can create customer journeys directly in Pega 1:1 Operations Manager and map customer actions to different journey stages.

Anfänger

Englisch

Nach Abschluss dieses Moduls können Sie Folgendes:

Create a customer journey, set criteria, and manage Actions and Stages.

Navigate through the Plan, Build, Generate, Test, and Deploy Stages of a customer journey.

Üben Sie das Gelernte in der folgenden Challenge:

Creating a customer journey v1

In der folgenden Mission verfügbar:

Business Agility in 1:1 Customer Engagement v9

Themen

Pega Customer Journeys

10 Min.

Creating a customer journey

10 Min.

Modulquiz

5 Min.