Enabling AI in the NBA framework

Learn how every Next-Best-Action weighs customer needs against business objectives to optimize decisions based on priorities set by the business. Configure the AI model for the web treatment with additional customer data as potential predictors. Confirm that the model learns from customer behavior.

Principiante

Inglés

Después de completar este módulo, podrá hacer lo siguiente:

Describe how AI uses customer behavior to calculate propensity

Explain the (P*C*V*L) prioritization formula

Configure additional potential predictors for an adaptive model

Temas

Predictors and outcomes of an adaptive model

10 minutos

Advanced settings of an adaptive model

5 minutos

Configuring an adaptive model

10 minutos

Cuestionario del módulo

5 minutos