Predicting customer behavior using real-time data

You want to predict customer behavior, but you have no historical behavioral data on which to base your predictions. Without historical data, traditional predictive modeling won't work. Pega Adaptive Decision Manager builds predictive models on-the-fly by using real-time customer behavior data. Learn how adaptive modeling works and gain hands-on experience configuring an adaptive model, and applying it to a decision strategy.

Principiante

Inglés

Después de completar este módulo, podrá hacer lo siguiente:

Explain how adaptive models learn from real-time customer behavior

Describe adaptive model configuration

Monitor the performance of adaptive models

Disponible en la siguiente misión:

Data Scientist v1

Temas

Adaptive analytics

10 minutos

Configuring adaptive models

10 minutos

Using adaptive models in a decision strategy

5 minutos

Introducing new offers

10 minutos

Adaptive model outputs

5 minutos

Smooth propensity

5 minutos

Inspecting adaptive models

10 minutos

Cuestionario del módulo

5 minutos