Creating and managing customer journeys

Customer journeys are the sum of the experiences that your customers go through when interacting with your organization. Rather than looking at just part of an experience or transaction, the customer journey documents the full spectrum of the customer experience. Customer journeys give you a familiar mental model to manage and work with their creative content. You can create customer journeys directly in Pega 1:1 Operations Manager and map customer actions to different journey stages.

Principiante

Inglés

Después de completar este módulo, podrá hacer lo siguiente:

Create a customer journey, set criteria, and manage Actions and Stages.

Navigate through the Plan, Build, Generate, Test, and Deploy Stages of a customer journey.

Practique lo que ha aprendido en el siguiente Reto:

Creating a customer journey v1

Disponible en la siguiente misión:

Business Agility in 1:1 Customer Engagement v8

Temas

Pega Customer Journeys

10 minutos

Creating a customer journey

10 minutos

Cuestionario del módulo

5 minutos