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Instructor Led Training

Pega Decisioning Consultant

5 days

Pega Customer Decision Hub '23
Visible to: All users
Beginner Pega Customer Decision Hub '23 Next Best Action Decision Management English

Gain a greater understanding of the key features, capabilities, and benefits of Pega Customer Decision Hub™. Learn how Pega Customer Decision Hub uses Next-Best-Action Designer, predictive analytics, and adaptive analytics in one-to-one customer engagement across inbound and outbound channels to create, simulate, and analyze real-time, next-best-action decision strategies. Get hands-on experience improving the change management processes using Pega 1:1 Operations Manager.

After completing this instructor-led course, you should be able to:

  • Explain next-best-action decisions.
  • Describe the next-best-action strategy framework.
  • Use Next-Best-Action Designer.

Certification Path

This course is part of the Certified Pega Decisioning Consultant Certification



Course Outline

  • One-to-One customer engagement
  • Next-Best-Action in an omnichannel environment
  • Next-Best-Action on digital
  • Defining and managing customer actions
  • Presenting a single offer on the web
  • Defining customer engagement policies
  • Avoiding overexposure of actions
  • Arbitrating between actions
  • Creating and understanding decision strategies
  • Creating engagement strategies using customer credit score
  • Creating eligibility rules using customer risk segments
  • Leveraging predictive models
  • Creating parameterized predictors using a sub strategy
  • Essentials of always-on outbound customer engagement
  • Sending offer emails
  • Defining the starting population
  • Defining an action for outbound
  • Avoiding overexposure of actions in outbound
  • Limiting action volume on outbound
  • Sharing action details with third-party distributors
  • Business agility in 1:1 customer engagement overview
  • Pega 1:1 Operations Manager overview
  • Launching a new offer on web
  • Updating existing actions
  • Change management in BOE

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