Predicting customer behavior using real-time data

You want to predict customer behavior, but you have no historical behavioral data on which to base your predictions. Without historical data, traditional predictive modeling won't work. Pega Adaptive Decision Manager builds predictive models on-the-fly by using real-time customer behavior data. Learn how adaptive modeling works and gain hands-on experience configuring an adaptive model, and applying it to a decision strategy.

Beginner

Inglese

After completing this module, you should be able to:

Explain how adaptive models learn from real-time customer behavior

Describe adaptive model configuration

Monitor the performance of adaptive models

Disponibile nelle seguenti missioni:

Data Scientist v1

Topics

Adaptive analytics

10 mins

Configuring adaptive models

10 mins

Using adaptive models in a decision strategy

5 mins

Introducing new offers

10 mins

Adaptive model outputs

5 mins

Smooth propensity

5 mins

Inspecting adaptive models

10 mins

Module Quiz

5 mins