Testing engagement policy conditions with simulations

Running simulations helps you understand the effect of business changes on your decision management framework. Simulations enable you to derive useful intelligence that can help you improve business decision-making. For example, learn how to run and use different simulations to improve the performance of your next-best-action strategy by testing your engagement policies against a set of customers.

Beginner

Inglese

After completing this module, you should be able to:

Explain what simulation testing is

Define the different types of simulations

Analyze customer distribution using value finder

Run an audience simulation test

Disponibile nelle seguenti missioni:

Cross-Sell on the Web Extended v2

Topics

Simulation testing

10 mins

Audience simulation

5 mins

Running an audience simulation test

15 mins

Module Quiz

10 mins