Adaptive models

Online, adaptive models are crucial to next-best-action decision strategies in Pega Customer Decision Hub™. Adaptive Decision Manager is a key component of Pega Decision Management, which helps businesses to implement adaptive models for predicting customer behavior, such as interacting with online offers. By continuously learning from customer responses, ADM helps organizations deliver tailored experiences that balance customer relevance and business priorities.        

Discover the crucial role of input fields as predictor data in enhancing the predictive performance of adaptive models. Adaptive models automatically optimize by selecting the best subset of predictors from various relevant data sources.

After completing this module, you should be able to:

Practice what you learned in the following Challenge:

Available in the following mission: