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Arbitrating between actions

3 Topics

35 mins

Visible to: All users
Beginner Pega Customer Decision Hub 8.7 Pega Customer Decision Hub 8.6 English
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After applying engagement policy rules, a customer may still qualify for more than one action. Learn how every Next-Best-Action weighs customer needs against business objectives to optimize decisions based on priorities set by the business.

After completing this module, you should be able to:

Describe what action arbitration is and how it works
Explain how customer needs and business objectives are considered during arbitration
Prioritize actions based on AI
Prioritize actions based on AI & business levers

Practice what you learned in the following Challenges:

Prioritizing actions using AI v4 Prioritizing actions with business levers v4

Available in the following missions:

Pega Customer Decision Hub Foundation v4 Cross-Sell on the Web v4

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