Creating and managing customer journeys

Customer journeys are the sum of the experiences that your customers go through when interacting with your organization. Rather than looking at just part of an experience or transaction, the customer journey documents the full spectrum of the customer experience. Customer journeys give you a familiar mental model to manage and work with their creative content. You can create customer journeys directly in Pega 1:1 Operations Manager and map customer actions to different journey stages.

Beginner

English

After completing this module, you should be able to:

Create a customer journey, set criteria, and manage Actions and Stages.

Navigate through the Plan, Build, Generate, Test, and Deploy Stages of a customer journey.

Practice what you learned in the following Challenge:

Creating a customer journey v1

Available in the following mission:

Business Agility in 1:1 Customer Engagement v9

Topics

Pega Customer Journeys

10 mins

Creating a customer journey

10 mins

Module Quiz

5 mins